Anti-dandruff claims are migrating from shampoos and conditioners to treatments, particularly in Asia

Between 2003 and 2006 the percentage of anti-dandruff hair treatment launched in Asia Pacific more than doubled
India, Japan and China have been responsible for the growth
In Japan, more than 40% of anti-dandruff treatments are positioned as prestige products

Anti-dandruff treatments, by region, January 2003 - August 2013

Region Asia Pacific Europe Latin America Middle East & Africa North America
2003 27% 47% 7% 13% 7%
2004 41% 24% 0% 5% 29%
2005 42% 39% 10% 3% 6%
2006 62% 23% 10% 3% 3%
2007 44% 41% 4% 4% 6%
2008 52% 21% 12% 7% 9%
2009 55% 27% 10% 3% 6%
2010 70% 17% 2% 11% 1%
2011 64% 15% 8% 8% 4%
2012 76% 16% 3% 4% 1%
August 2013 78% 15% 3% 4% 0%

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